OBSERVATION AND ANALYSIS
  Competencies
 
To acquire the necessary IT and forward looking strategic management skills to ensure that appropriate standards of service are provided to the enterprise.
To be in a position through a proper knowledge base, to demand and direct the services new telecommunications and information technology will enable.
  Professional standards - To ensure professional standards are maintained despite cost pressures on service deliverers.
Challenges to CABs as Individual(2.2.5)
  Change management - To adopt a culture that embraces change and to commit the resources required to manage change (on-going training, specialization).
  Chartered Accountant qualification - To maintain the relevance and value of the Chartered Accountant qualification given the following changes in the business environment.
  The trend for businesses to seek guidance from among a wide range of advisers on:
 
Stakeholder value creation
Strategic direction
Risk management
Knowledge management
  The increasing range of global and cost effective service offering made available by:
 
New entrants/competitors
Specialists
IT based business applications
  Competencies - To acquire and maintain a high level knowledge and skill base given the following trends in the market place:
 
Demand for extensive corporate knowledge
Demand for strategic planning skills and a pro-active approach to management
The increasing global activities of business
The diminishing traditional accounting and auditing roles
The expectation of high level technology skills
The opportunity to lead the process of information management and evaluation
Challenges for Small and Sole Firms(2.2.6)
  Change management-To adopt a culture that embraces change and to commit the resources required to manage change (at the ownership, structural and operational levels).
  Traditional accounting services - For small practices to address the static growth in their traditional markets by specializing, collaborating and growing.
  Competition - To compete effectively against the increasing and cost driven competition by non-accounting firms in traditional markets.
  Information technology
 
To resource and develop the IT knowledge and applications essential for practice development.
To utilize IT to overcome some of the structural problems facing small firms
  On-going professional development - To overcome the difficulties in maintaining the increasing knowledge and developing new relevant skills.
  Succession Planning - To create and realize the practice's goodwill and so ensure that financially acceptable retirement options will be available.
  Retain Client Base - To grow with clients, match their needs and so retain a growing client base.
  Staffing - To compete against the benefits offered by large firms ( on-going training, career opportunities etc.) in the market for high quality staff.
Challenges for Medium Sized Firms(2.2.7)
  Change management - To adopt a culture that embraces change and to commit the resources required to manage change (at the ownership, structural and operational levels).
  Specialization - To obtain competitive advantage via specialization at an industry level, in a functional area or in a niche market.
  Marketing approaches
 
To customize or tailor solutions.
To develop a detailed understanding of clients' business and industry.
  Resources
 
To ensure access to capital is available for IT and infrastructure.
To acquire and retain the human resources needed to develop new products and services.
  Overseas markets - To develop the strong international links required to compete internationally and to operate as part of a consortium locally.
  Large firms - To recognize the increasing threats and opportunities that will occur as large firms become global service providers.
  Marketing partnerships
 
To form profession-wide and/or international co operatives to fund he development and marketing of new services.
To maximize brand equity via the formation of multi-disciplinary business alliances.
Challenges for Large Firms(2.2.8)
  Change management - To adopt a culture that embraces change and to commit the resources required to manage change (at the ownership, structural and operational levels).
  Risk management - To manage the liability and risk inherent in entering new markets and providing new services.
  R & D - To fund or undertake research and development for new products and services.
  Ownership & Control - To continue to meet professional standards and adhere to legislative requirements (e.g. attestation) under new market conditions such as changed ownership/control of firms and entry into new markets.
  Globalization - To enter into new markets as stakeholders, to operate globally across legislative boundaries and to reconcile different national regulatory issues.
  Human Resources - To create a common culture that integrates the different cultural intellectual frameworks within the global organization.
  Technology - To resource adequately the development and management of technology needed to benefit clients, staff and firm.
  Competitive advantage - To meet the increasing expectation of clients including the expectation for added value in the services provided.
Challenges for the Institute(2.2.9)
  Change management - To adopt a culture that embraces change and to commit the resources required to manage change (at the structural and operational levels).
  Education - To ensure the educational processes of the Institute:
 
Attract candidates from diverse cultural and academic professional ackgrounds
Emphasize finance and capital markets and telecommunications nd IT
Support specialization
Incorporate general management education and the creation of hareholder value
Reflect best practice status in sourcing educational products
Continue to incorporate core accounting skills
Enable reciprocal membership with other leading accounting nstitutions
Enable participation globally
Use the most appropriate delivery technology
Achieve the goals of 21st Century
  Specialization - To promote and support specialization throughout members' careers. Organizational change - To initiate a process of organizational change with priority given to :
 
Becoming a pro-active knowledge-based institution
Adopting a more flexible, innovative and responsive organizational culture
Improving efficiency and service delivery
Monitoring the needs of disparate membership groups and addressing the needs of individuals members
Developing strategic alliances with other Indian accounting bodies
Working more closely and effectively with other Indian professional organizations.
  Ownership - To develop guidelines on the ownership of firms, access to capital and distribution of profits that balance contemporary commercial needs and professional standards and to allow multi-disciplinary practices.
  Globalisation - To lead the process of globalization of business and the profession by:
 
  Working with government on the international harmonization of taxation and corporate laws and standards
  Developing associations with professional and associated organizations Internationally
  Fostering networking of members
  Chartered Accountant positioning - To secure member loyalty and improve the market recognition of Chartered Accountants by:
 
Promoting the core values of Chartered Accountants (especially about independence and ethical standards)
Promoting the blend of technical and business skills possessed by Chartered Accountants
Promoting Chartered Accountants' skills in new services and performance measurement
Promoting specialization
  Leadership - To provide leadership in the development of
 
New services (e.g. assurance services) to be offered by members
New performance measurers (e.g. measures linking financial and non financial information)
New standards for new service
  Relationships with other professional and business associations
  Advocacy - To demonstrate a leading advocacy role with national and international governments and regulators on all issues affecting the profession, including legal liability, competition and the development of new services.
  Volunteer resources - To ensure sufficient volunteer resources will be available to support Institute activities.
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